Let’s say you’re a creator who does product reviews on YouTube. You just reviewed something you really like. At the end of the review, you hold the product near your face, smile really big, and give a thumbs up. So, can the company that made the product use this final… Read More »Product Endorsement and the Right to Your Name and Likeness, for Creators
Trademarks are everywhere. They are so saturated that even children as young as 3 can recognize trademarks. If there’s a trademark everywhere you turn, as a creator, how do you respect a trademark owner’s rights and still be able to make your own creations? Do you always have to blur… Read More »Trademark Fair Use, for Creators
A lot of services that help you set up an LLC or corporation will offer to help you file a trademark application too. But, if you’ve read our trademark basics article and you’re in the US, you know that you don’t always have to file for a registration right away.… Read More »The Trademark Registration Process, for Small Businesses
In our intro post to this series on how to run a creator business, we covered the concept of branding. We explained why branding is important to a creator. And, usually, a trademark is the focus of a business’s brand. It is a trigger that conveys all the qualities of… Read More »Trademark Basics, for Creators
As a creator, you can be on either side of a copyright claim dispute. Someone might accuse you of infringing their copyright, and you might accuse someone of infringing yours. In an earlier article, we went over typical defenses like fair use that you can use if someone accuses you… Read More »How to Handle a Copyright Claim Dispute, for Creators
Anybody remember Usenet? It started way back in 1979 and was one of the first discussion forums on the internet. Most people have moved on to more modern forums like Reddit or Facebook Groups. But no matter which discussion forum you’re on, copyright fair use is one topic creative folks… Read More »Copyright Fair Use, Exceptions, and Exemptions, for Creators
This article is part of our series on how to run a creator business. In our intro article, we defined creators as those who create content and distribute the content online. Most of this content is protected by copyright. That’s why we think all creators need to have a basic… Read More »Copyright Basics, for Creators
Creators. That’s the hot new term in marketing circles. Advertising through a creator is highly effective because each creator has a curated audience interested in one specific thing or another. But creators aren’t just people with a lot of followers on social media. Creators make copyrighted works. And they make… Read More »How to Run a Creator Busines: IP Basics
Most people can’t resist slipping a table scrap or two to their pooch. In fact, some dogs eat as well as, if not better than, their people. So, if dogs often eat people food and you can start a people food business from home, can you start a dog food… Read More »Can You Start a Dog Treat Business from Home?
Some food businesses are easier to start than others. For example, a food business selling cookies or cakes is easier than a business selling chicken or beef tamales. That’s because, whenever you sell food with meat, you’ll have to work with some pretty complicated sanitation and safety laws. In contrast,… Read More »Starting a Home-Based Food Business Under State Cottage Food Laws
