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Starting and Running a Small Business: The First Full Circle

A blue circle on a black background. The circle is formed by combining several incomplete, open-ended circles. It represents how we're building our guide on starting and running a small business.

I started building this website in January of 2021. It took me several months to design the layout and write the first batch of articles on starting and running a small business. I took the site live in May.

From then on, I published one new article a week. Each article is a part of my how-to guide on starting and running a small business.

I’ve been working on this website for more than 2.5 years. With the publication of the last tax-related article last week, I think I’ve covered most issues someone starting a small business might come across. This guide is roughly complete.

We Have Lots Planned for the Future

This isn’t the end. I’ve merely finished the initial structure of this website—sketched out the first outline of a circle. I plan to make more passes to fill out this circle.

There’s plenty more to do. Businesses change their offerings and pricing. So, I’ll be updating the older articles.

Every once in a while, I’ll also have a new article here and there to add more details to what I covered before. And I might insert a new series or two on other, less frequently encountered aspects of starting and running a small business.

The world doesn’t stand still. Neither will this website.

The Business of Running a Website Has Changed

Speaking of the world not standing still, since 2021, much has changed in the business of running an informational website like this one.

Most informational sites depend on Google, Bing, and similar search engines to bring in new readers. But, in the past year, there have been two major changes that have affected sites like this one.

One change is a hot topic in the news; the other change is less so. The hot topic is AI. More specifically, people have been using AI bots like ChatGPT, Bard, and similar to answer their questions instead of reading sites like this one. The less well-known change is that Google has been experimenting with its search results interface almost continuously for more than a year.

We Need Your Support More Than Ever

These changes, added together, mean that, unless you’re a well-known website like CNet, Forbes, etc., your website is getting fewer and fewer visitors. This, in turn, translates to less advertising revenue. So, to survive, reader contributions/subscriptions are becoming more and more important.

Despite these challenges, we’re not giving up. We plan to keep this website going. What is more, we’re not going to use AI to write any of our articles. The articles here are 100% human written. And our advice is and always will be based on human experience and judgment.

If you think we provide valuable information, please consider making a contribution through Ko-fi or taking a subscription through Patreon. (The links are below and to your right.) And help us spread the word so we can get more readers.

As always, we welcome your feedback. Follow us on any of the social media listed below and feel free to ask us questions!


Interested in starting and running a small business? Here’s the beginning of our step-by-step guide: What to do right after getting that great business idea.

We give unbiased advice, so we don’t do affiliate marketing. We limit the ads we run to give you a better reading experience. So, we need your help to keep going. Please consider sending us a $3 one-time tip through Ko-fi (or support us on Patreon). We appreciate every dollar!

Questions? Comments?