When was the last time you bought gourmet cookies or artisan bread or hard-to-find pickles over the internet? Seems like a great kind of business to go into if you’re a great cook or baker, right? Well, yes and no. The cooking or baking might be the easiest part. The… Read More »FDA Rules Every Small Food Startup Should Know
Product photography is the boring workhorse of the photo world. People need these photos for one purpose: to show the product to a potential customer in whatever detail the customer needs so they’ll buy the item. If your small business sells a product, you’ll need product photography. But hiring a… Read More »How to Take Product Photos Like an Almost Pro
Photo editing software comes in all shapes and sizes. Some are on your phone only. Others are best used on a computer. Some are free. Others you’ll have to pay. The simpler ones tend to give you limited editing control, but the complex ones let you adjust down to the… Read More »Photo Editing Software for DIY Product Photography
So you have your photo studio all set up. The light is pointed at your product and you’re using a diffuser and reflector to avoid harsh shadows. Now, you just point your camera at the product and take a picture, right? Not quite. You might want to compose the photo… Read More »Five Photo Composition Rules for DIY Product Photography
You’re a small business just starting out. You just need a handful of photos of your product for your webstore. You can hire a freelance photographer, but you’d rather save the money. From our series on DIY product photography, you know you can take your own product photos fairly cheaply.… Read More »How to Pick a Camera for Product Photography
When we first looked into DIY product photography, we weren’t big believers in photography diffusers and reflectors. Photographers use these tools to soften the lights and shadows on the thing they’re photographing. But we like dramatic photos with contrasting lights. We were going to skip the photography diffuser and reflector… Read More »Making a DIY Photography Diffuser and Reflector for Under $5.00
Professional photo studios with their fancy lights, floor-length background, and specialized light-reflecting equipment can get expensive. Small businesses can’t often afford anything close to that. But if you want professional-level product photos for your webstore, you’ll need a studio. Is there a way to set one up on a budget?… Read More »How to Set Up a DIY Photo Studio for $20.00
There are many ways a small business can get a logo. You can hire a marketing firm, you can hire a freelance logo designer, or you can use a free logo maker from the internet. If you are artistically inclined and aren’t afraid to learn how to use an image… Read More »How to Design Your Own Logo
Most businesses want a logo. In fact, big companies often pay a lot of money to get a custom-designed one. But, as a small startup, you probably don’t have that kind of budget. You need an alternative. Fortunately, there are lots of free logo design software on the internet that… Read More »Are Free Logo Design Software Any Good?
A lot of freelancing projects can be done on a computer—projects like building a website, editing a video, coding an app, writing an article, or making a logo. These projects are perfect for using a freelancer. And you can find one through one of the popular freelancing websites where freelancers… Read More »Great Freelancing Websites to Find a Freelancer
